Bartłomiej Serafiński

Bartek has 25 years of experience in brand building and innovations. In 2009 he founded Touchideas, a new kind of agency that specializes in new brand creation and rebranding. Over his career Bartek led numerous projects that led to successful brand transformations and outstanding results. The list includes: defining a portfolio strategy that helped SAB become the largest beer group in Poland, creating Dębowe Mocne, creating and launching a number of product brands that became category leaders in poland and expanded to other countries: Ba! Bars, Pan Pomidor fresh soups, Finuu premium butter and oil mix, Wawrzyniec vegetable spread, helping Maspex build Tymbark, helping Rossmann transform their brand. Rebranding Ciech to Qemetica, rebranding Żywiec beer, creating new retail format in Romania and transforming Profi brand that resulted in EUR 1,25 bln company valuation growth. Previously he was a professional regatta sailor, winner of the Admiral’s Cup in 1998, Team Usa.