With extraordinary courage and an unconventional approach from the
For more than 20 years, he has been building the McDonald's brand image in the
Poland. The originator of the iconic Lumberjack Burger, which
has become synonymous with positive winter
experience, expressed with the slogan "Better Side
Winter." Key to success: consistent, thoughtful
communication based on unusual activations,
engaging consumers, triggering every
Together the smiles on their faces.
Graduate of AE in Krakow and HBS in Boston. Laureate of
Many industry awards, including several times winner of the
Effie. Regular speaker and lecturer at events
popular science and business.
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